Brand Resources

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Brand Logo Concept Note:

Unbroken continuity & resilience  

The mark draws from Sankt Hanskors, an ancient Nordic protective symbol associated with safeguarding, wisdom, and spiritual guidance.
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The closed, symmetrical structure gives the symbol a sense of protection and containment, fitting for a circle built around selectivity, trust, and guarded access.
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Its knot-like geometry also echoes older sacred and ritual motifs, where endless paths represented knowledge, inheritance, and interconnectedness.

Primary Logo
Dark Vertical Logo (Light Bg Transparent)

SVG JPG PNG

Secondary Logo
Dark Horizontal Logo (Light Bg Transparent)

SVG JPG PNG

Light Vertical Logo (Rich Black)

SVG JPG PNG

Light Horizontal Logo (Rich Black)

SVG JPG PNG

Light Vertical Logo (Dark Bg Transparent)

SVG JPG PNG

Dark Vertical Logo (Soft Vanilla)

SVG JPG PNG

Dark Horizontal Logo (Soft Vanilla)

SVG JPG PNG

Light Horizontal Logo (Dark Bg Transparent)

SVG JPG PNG

2. Monograms - Logo Marks

When you want to establish your identity but dont want to be too formal about it, use these monograms instead. They are like the short forms for your logos.

Primary Monogram
Dark Monogram Logo (Light Bg Transparent)

SVG JPG PNG

Secondary Monogram

SVG JPG PNG

Fonts

Let developers and designers download source files in no time.

Piazzolla

Google Fonts

Courier Prime

Google Fonts

Guidelines

Our design system helps us work together to build a great experience for all of Webflow’s users and employees.

Typography

Our design system helps us work together to build a great experience for all of your communication touchpoints. Setting a global typography for the brand helps in scalability and consistency.

Brand Fonts

1. Piazzolla
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2. Courier Prime

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Size Guideline

Become provides a constrained set of typographic styles. These styles map as much as possible to functional roles so you know when each can be used. Don’t use units for line-heights. Keep it unitless

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Title Heading Styles

H1 / 64PX / 1.3 EM

H2 / 48PX / 1.3 EM

H3 / 38PX / 1.3 EM

H4 / 30PX / 1.3 EM

Paragraphs

Big Paragraph/ 20PX / 1.8 EM

Applications

Color

There's nothing better than using a global color scheme across the brand. The color scheme leverage brand recognition and marks our vibrant presence.

Primary Colors

Our primary color palette consists of two values, creating a sense of duality in every collateral. Rich Black and Soft Vanilla, are two of the brand’s iconic primary colours factoring 50% in terms of application further restablishing the sense of balance.

Rich Black
‍HEX: #101010
RGB: 16, 16, 16
Pantone : 419 C

Soft Vanilla
‍HEX: #FFF7E9
RGB: 255, 247, 233
Pantone : 468 C

Secondary Colors

Our secondary palette contains a variety of colors to keep things fresh and interesting. We lean on these colors more frequently when brand awareness is high, or on our own properties where we control the surrounding environment. And owing to the dynamic nature of our brand and the different players the brand interacts with, the following colors are presented to strengthen the brand.

Deep Scarlet
‍HEX: #B61F24
RGB: 182, 31, 36
Pantone: 1805 C

Logo Usage

There's nothing better than using a global color scheme across the brand. The color scheme leverage brand recognition and marks our vibrant presence.

Exclusion Zone

When placing the formal logo, be sure that other text and graphic elements do not encroach on it. When visual elements are placed too close to the logo, it can lead to a congested unpleasant appeal and also might create confusion. In order to let the logo breathe, it should be surrounded with clear space to ensure its visibility and impact.

For the Vertical Logo, The marigin for the typeface is equal to the monogram on both the sides. The space between the monogram and the text is equal to that of two ‘X’ in the same size that of the typeface below.

Proper Application of Logo: DOs

Some of the examples of most likely misuses of identity are shown below. It’s imperative that the brand identity is consistent across all touchpoints at all times. To avoid these, always use the provided identity from here without any modification.