OpenAI’s announcement of Apps inside ChatGPT marks a truly transformative moment for digital experiences—similar in impact to the launch of the App Store back in 2008. With 800 million people now turning to ChatGPT every week and India leading global adoption with 36% daily usage, Indian brands are uniquely placed to move beyond old digital strategies and step into a future of meaningful, utility-first interactions happening right inside everyday conversations.

“Apps inside ChatGPT will enable a new generation of apps that are interactive, adaptive, and personalized, that you can chat with.”- Sam Altman, OpenAI CEO, OpenAI DevDay 2025 

At Become®, we believe ChatGPT Apps open up countless possibilities for authentic brand leadership. By blending sharp strategic positioning with agile, modular design and rapid launch, brands can create experiences that meet real needs instantly and naturally. As India’s Best Design Studio 2024, with 250+ successful brand transformations and over 5 million lives impacted, we’ve seen firsthand how purposeful design drives engagement and lasting influence.

This is an extraordinary opportunity for Indian brands to shape how people discover, solve problems, and transact online. ChatGPT Apps aren’t just the next upgrade—they’re a way for brands to be present, relevant, and truly useful in the customer’s daily journey. The future of commerce is conversational, and the brands who act now will set new benchmarks for what leadership looks like in digital India.

A Simple Guide on ChatGPT Apps: What Every CMO and CPO Should Know

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1. What exactly are ChatGPT apps and how do they work?

ChatGPT apps are interactive, utility-driven tools built using OpenAI’s Apps SDK and Model Context Protocol, integrated directly within ChatGPT conversations. They act as dynamic brand extensions, appearing instantly to serve real-time customer needs—whether it’s checking loan eligibility, configuring a product, or accessing a compliance dashboard—without ever leaving the chat.

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2. How do users find and interact with ChatGPT apps?

Discovery happens seamlessly—users name the app (“Spotify, play my workout music”) or let ChatGPT recommend it contextually. There’s no friction: no downloads, no redirects, just immediate access to branded utility right inside the chat experience.

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3. Why is this a unique opportunity for Indian brands?

India now accounts for an estimated 16% of global ChatGPT usage, representing over 130 million monthly users and leading global growth. The scale, combined with a youthful digital population, gives Indian brands the advantage to shape conversational commerce on a massive stage.
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4. What are the top 3 market forces driving brands toward ChatGPT apps—and what do they mean for Indian brands?

• Rapid adoption and engagement: India has surged to 130+ million monthly ChatGPT users (16% share of global usage), helping propel the platform to 800 million global weekly actives in 2025. Impact: Indian brands can become customer favorites where attention and intent are highest—securing mindshare at the moment of need.
  
  
• Boom in conversational commerce:
  The conversational commerce market in India is projected to grow from $22.6 billion in 2023 to $53.5 billion by 2028, at nearly 19% CAGR. Impact: Brands that build utility inside chat can tap directly into this rapidly expanding channel, bypassing old digital bottlenecks and capturing a new generation of buyers.
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• Personalization and AI investment accelerate brand trust:
  India’s conversational AI market will soar to INR 152.31 billion by 2030, growing at over 26% CAGR as brands shift from static data to dynamic, hyper-personalized conversations. Impact: The brands that use ChatGPT apps to deliver context-aware, trusted utility will win loyalty and drive repeat engagement in a trust-focused marketplace.

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5. How do ChatGPT apps differ from traditional digital experiences—and where can Become® make a difference?

Unlike web and mobile properties that prioritize site visits or funnel-driven conversions, ChatGPT apps are designed for conversation completion, resolution quality, and repeat engagement inside chat. This modular, intent-driven approach demands a new generation of brand and product thinking.

Become® helps Indian brands reimagine their experiences for this world—turning legacy flows into seamless, bite-sized, and high-conversion conversational touchpoints that build confidence, drive adoption, and open new markets.

Client Impact:
“Their designs give us confidence to get into markets unexplored, and we are successful at it.”
— Deepa Muthukumarasamy, Founder & CEO, SomeMore Foods

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6. How do plug-and-play agentic AI workflows work with ChatGPT apps?

Plug-and-play agentic AI workflows can now be layered into ChatGPT apps, automating complex, multi-step tasks within the conversation. Brands can easily integrate these workflows—such as onboarding, booking, or approvals—making the entire experience smarter, faster, and more scalable.

Industry Impact: How ChatGPT Apps Transform Business Performance

When brands move beyond traditional websites to create integrated ChatGPT experiences, they unlock new levels of customer engagement and operational efficiency. However, not every industry benefits equally—success depends on transaction complexity, customer journey patterns, and digital readiness.

High-Impact Sectors: Where ChatGPT Apps Drive Maximum Value

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1. BFSI & Fintech

Financial services represent the sweet spot for ChatGPT apps because they combine complex decision-making processes with high customer anxiety around financial choices. Traditional banking interfaces often overwhelm customers with forms and jargon, leading to high abandonment rates. ChatGPT apps can transform these pain points into guided, conversational experiences that build trust while simplifying complexity.

Key Benefits:

• Significant conversion improvements through simplified application processes
• Major reduction in customer service calls through automated assistance
• Decreased application abandonment rates through guided experiences

Indian Brand Applications:

1. HDFC Bank Loan Assistant: An intelligent chat interface that guides customers through loan eligibility, required documents, and application status. Instead of navigating complex forms, customers simply describe their needs and receive personalized loan options with instant pre-approval decisions.
2. Paytm Investment Advisor: A conversational wealth management tool that assesses risk tolerance through natural dialogue, recommends mutual funds, and enables one-click investments. The app could integrate with UPI for seamless transactions and provide real-time portfolio updates.
3. ICICI Bank Credit Builder: An educational chatbot that helps customers understand and improve their credit scores through personalized action plans, spending insights, and automated bill payment reminders—all accessible through simple conversation.

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2. FMCG, Retail & Food

Consumer brands benefit enormously from ChatGPT apps because they can transform product discovery from browsing-based to conversation-based, creating more intimate brand relationships. Indian consumers increasingly seek personalized recommendations and instant gratification, making conversational commerce a natural fit for FMCG and retail sectors.

Key Benefits:

• Higher conversion rates compared to traditional e-commerce
• Increased average order value through personalized recommendations
• Enhanced customer loyalty through personalized engagement

Indian Brand Applications:

1. Amul Recipe & Order Bot: Customers describe their cooking plans or dietary preferences, and the bot suggests recipes featuring Amul products, calculates required quantities, and enables direct ordering through quick commerce partnerships. This transforms Amul from a product supplier to a cooking companion.
2. Big Basket Smart Shopping Assistant: A conversational grocery planner that learns family preferences, suggests weekly meal plans, and automatically adds required ingredients to cart. The bot could predict reorder needs and offer personalized discounts based on purchase history.
3. Nykaa Beauty Consultant: An AI beauty advisor that analyzes skin tone through chat descriptions, recommends products based on specific concerns, and provides application tutorials. The bot could book virtual consultations and track product effectiveness over time.

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3. Healthcare & Wellness

Healthcare ChatGPT apps address critical pain points in India's healthcare system—long wait times, limited access to specialists, and complex medical terminology. By providing immediate, intelligent triage and education, these apps can significantly improve health outcomes while reducing system burden.

Key Benefits:

• Substantial reduction in call center loads through automated triage
• Decreased unnecessary ER visits through better guidance
• Improved appointment adherence through smart scheduling

Indian Brand Applications:

1. Apollo HealthBot: An intelligent symptom assessment tool that guides patients to appropriate care levels—from self-care recommendations to emergency room visits. The bot could integrate with Apollo's appointment system and provide pre-visit preparation guidance.
2. Practo Wellness Coach: A conversational health companion that tracks daily activities, medication adherence, and vital signs through simple chat interactions. The bot could connect patients with appropriate specialists and provide personalized health improvement plans.
3. Medlife Prescription Assistant: A medication management chatbot that explains drug interactions, sets refill reminders, and enables voice-based prescription uploads. The bot could provide dosage guidance and connect users with pharmacists for complex queries.

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4. SaaS & HR Tech

Software companies face the challenge of complex onboarding and feature adoption. ChatGPT apps can transform software learning curves into guided conversations, dramatically improving user success and reducing churn rates.

Key Benefits:

• Significant reduction in support tickets through conversational guidance
• Faster user onboarding through interactive tutorials
• Improved feature adoption rates through contextual assistance

Indian Brand Applications:

1. Zoho Setup Assistant: Instead of overwhelming users with configuration options, this bot guides them through CRM setup based on business needs, automatically configures relevant features, and provides ongoing optimization suggestions through natural conversation.
2. Freshworks Customer Success Bot: A proactive assistant that monitors usage patterns, identifies at-risk customers, and provides personalized feature recommendations to drive engagement and prevent churn.
3. Razorpay Integration Helper: A developer-focused chatbot that guides businesses through payment gateway integration, generates custom code snippets, and provides real-time troubleshooting support, reducing integration time significantly.

Moderate-Impact Sectors: Selective Opportunities

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1. Industrial & B2B Supply Chains

B2B sectors benefit from ChatGPT apps primarily through procurement streamlining and technical support, though the impact varies based on product complexity and buyer sophistication.

Key Benefits:

• Faster buying timelines through instant specification access
• Reduced procurement complexity through conversational guidance
• Improved vendor relationships through better communication

Indian Brand Applications:

1. Tata Steel Procurement Bot: Engineers describe project requirements in natural language, and the bot recommends appropriate steel grades, calculates quantities, and provides instant pricing with delivery timelines.
2. Mahindra Parts Finder: Service technicians describe equipment issues, and the bot identifies required parts, checks availability across locations, and enables direct ordering with installation guidance.
3. Reliance Chemicals Advisor: A technical consultation bot that helps customers select appropriate chemical solutions based on application requirements, provides safety guidelines, and connects them with technical experts when needed.

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2. AI & Emerging Tech

Technology platforms see improved developer adoption through conversational interfaces that simplify complex integration processes.

Key Benefits:

• Increased API adoption rates through simplified onboarding
• Reduced integration time through guided setup
• Enhanced developer experience through contextual support

Indian Brand Applications:

1. Microsoft Azure India Assistant: Developers describe their application requirements, and the bot recommends appropriate Azure services, provides setup guidance, and generates custom code templates for faster deployment.
2. Jio Cloud Developer Companion: A conversational interface that helps developers understand cloud service options, estimate costs, and implement solutions with step-by-step guidance tailored to Indian market needs.
3. PhonePe Business Integration Bot: A developer assistant that simplifies payment gateway integration through conversational guidance, automated testing, and compliance verification for Indian payment regulations.

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Industries with Limited ChatGPT App Potential

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Traditional Manufacturing & Heavy Industry: Companies like JSW Steel or Bharat Heavy Electricals face limitations due to physical inspection requirements, safety protocols, and legacy system dependencies that resist conversational interfaces.

Legal & Professional Services: Firms handling sensitive legal matters encounter regulatory constraints and confidentiality requirements that limit AI deployment, though simple document automation may still provide value.

Real Estate & Construction: Property assessment needs, local regulation complexity, and high-stakes decision-making processes require human oversight, limiting conversational AI effectiveness to basic inquiry handling.

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The Path Forward: 2 Strategic Approaches for Indian Brands

The choice between full ChatGPT apps and a conversational website foundation hinges on your industry’s customer journeys and readiness for AI-native experiences.

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Track 1: ChatGPT Apps for High-Interaction Industries
Sectors like BFSI, Healthcare, FMCG, and SaaS—where customers need guided, decision-support experiences—should prioritize native ChatGPT app integration. Leaders in these industries are already exploring:

• Embedded loan eligibility and advisory tools for banks
• AI-driven symptom triage and appointment assistants for healthcare
• Conversational product finders and ordering bots for retail and food brands
• Interactive onboarding and support chatbots for enterprise software

These experiences deepen engagement at peak intent moments and unlock new revenue streams.

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Track 2: Conversational Websites for Foundational Value
Industries with lower conversational maturity—manufacturing, professional services, traditional retail—gain immediate impact from AI-powered websites. By embedding chatbots that answer top customer questions, guide purchase decisions, and qualify leads, brands can:

• Enhance user satisfaction on pricing, support, and product pages
• Capture richer data to inform future ChatGPT app development
• Strengthen brand trust through 24/7 conversational support

Become® is currently partnering with an Indian startup to build such a site—melding sleek UX design with advanced chatbot flows, setting a new benchmark for digital engagement.

Client Impact:
“Their designs give us confidence to get into markets unexplored, and we are successful at it.”
— Deepa Muthukumarasamy, Founder & CEO, SomeMore Foods

Whether embedding a fully conversational app or starting with a chat-enabled website, the journey begins by identifying your highest-intent customer moments and letting those guide your strategy.

Where and How to Start with ChatGPT Apps for Indian Brands.

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1. Identify High-Impact Customer Moments

Focus on key interactions where your customers have urgent needs—product discovery, quick support, or booking. List the most common questions or workflows that, if simplified via chat, could unlock immediate value. For Indian brands, consider local needs like regional language support, payment preferences, and cultural context.

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2. Audit Your Data Readiness

Check your existing data and systems—are they structured for AI? Product info, FAQs, customer data, and workflows should be clean and well-organized. If not, prioritize cleaning and tagging data so it can feed into your conversational tools smoothly. This is especially crucial for Indian businesses managing diverse product catalogs and multilingual content.

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3. Define Clear Utility and Use Cases

Pick 2-3 core functionalities: a product finder, booking bot, or calculation tool. Keep it simple. Decide what inputs users will give and what outputs they need—draft basic JSON schemas so developers can build APIs for these utilities.

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4. Map Conversational Flows and Identify Brand Voice

Design simple conversation flows that mimic real customer journeys. Use familiar language, local idioms, and straightforward calls to action. Think about quick reply buttons, branded cards, or simple prompts that feel natural and low friction. Partner with Become® to ensure your brand voice translates effectively into conversational experiences while maintaining authenticity.

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5. Build a Prototype with Limitless Potential

Partner with a trusted digital experience partner—preferably like Become® with expertise in low-code platforms like Webflow or Vercel—to develop a functional MVP in 4 to 8 weeks. Focus on core utility, test with real users, and gather feedback.

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6. Prepare Your Team and Set Clear Goals

Train your team on managing conversations and monitoring app performance. Define KPIs aligned with your business—like task completion rate, lead quality, or customer satisfaction—so you can iterate fast. Indian brands should also consider metrics around regional language engagement and local market penetration.

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7. Plan for Scalability and Continuous Improvement

Start small but think big. As your app matures, add more utilities, connect to backend systems, and refine conversations based on real data and feedback. With India's conversational commerce market growing at 17.8% CAGR, early investment in scalable architecture pays dividends

The conversational commerce revolution is here.
Indian brands that move now will define what comes next.

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Your brand's next chapter starts here. Let's co-create it.

Contact us for a personalized strategy discussion at
hello@become.team | +91-85 86 88 4707.

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