We studied the 2026 Apple Design Award winners. Here's what great design actually looks like.

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SRILANKA

June 2026

Become launched a beautiful retreat experience website for the Grundfos Marketing Team after nearly two months of work. The experience will unfold in Kandy, Sri Lanka. A milestone born entirely from trust built through Become's previous retreat stories and social content.

Chennai

June 2026

Become officially started an engagement with MaDeIt Innovation Foundation (promoted by IIITDM Kancheepuram), a design-led hard-tech incubator that has already supported 85+ startups. Become will lead brand research, positioning, visual identity, website, and communication systems.

HYDERABAD

June 2026

After a year-long journey, Become wrapped up and handed over the Aarvee website — built to celebrate Aarvee as a proud nation builder, starting in India and scaling globally. A deeply personal send-off email from Arun Sandeep marked the occasion.

Chennai

June 2026

Become opened its office to host a community event: an AI Product Showcase by Chandru of Doing Thing AI. Participants shared AI projects and ideas in a Pay-As-You-Wish format, sparking great conversations. Part of a larger experiment to make the office a community gathering space.

Mumbai

May 2026

The Brand Table came to Mumbai for the first time on May 29th at Blue Tokai : 26 sign-ups, 22 seats, and a full house.

Himachal

April 2026

The entire Become team stepped away from work for a week-long annual retreat, Fourlore, from April 19–25 to Tirthan Valley Himachal

Awarded as India’s Best Design Studio 2022, 2024

Winning Brands fix their Positioning first.

Awarded as India’s Best Design Studio 2022, 2024

Most brand problems trace back to one thing: no one defined where the Brand stands before the work began. When positioning is clear, identity, messaging, marketing & the sales all pull in the same direction. Become® is where that clarity is built.

Become launched a beautiful retreat experience for the Grundfos Marketing Team in Srilanka after nearly two months of work

Laptop on wooden table displaying Paramount Textile Mills website, with cotton field background.

Fifty years of world-class fabric. A website finally
worthy of it.

Some of the most recognised brands in the world. All chose to Become known for one thing.

READ CASE STUDY

Proteinwith a Playful & Impactful Brand Identity

Black signpost against blue sky with directions for National Express and Uber.

Smiling baby seated on woven mat holding a green bottle with pastel fabric and cotton branches backdrop.

Glass cup of coffee on orange surface next to a white paper and a browser window mockup.

Digital interface design mockup showing layered cards with input fields and a blue submit button.

Illustration of a person wearing a red sleeve and a smartwatch, holding a rope on a sailing ship.

13 years & 270+ brands prove it.
The category changes. The scale changes. The industry changes. The starting point never does.

EXPLORE OUR WORK

OUR CAPABILTIES

We start one step before the logo. Then we build everything the brand needs to own its position.

EXPLORE CAPABILITIES

Positioning Strategy

Find the one place only your brand can own.

Customer Experience

Design every touchpoint, from first look to loyal.

Brand Activation

From brand guidelines to campaigns, all consistent to positioning.

Internal Brand System

Shape Internal Brand Systems And Organization Culture

Sales Enablement

Pitch decks and narratives your team will actually use.

Product UX

Interfaces people understand the first time.

Engineering

Websites and platforms built to perform and last.

“

On completion of the project, it was an extremely good experience. It was very enlightening to understand the process. We appreciated the persistence and flexibility to keep going through a large number of iterations without a drop in quality.

Rajeev Rajasekharan

SENIOR MANAGER, CX, ADAX, INTEL.

“

Initially, the branding process and terminology like archetype mapping seemed confusing but now I understand the importance of each step. I really liked the way you speak or draft your messages. You guys were on top of things at every point of time, which was great.

Nikhila Reddy

FOUNDER, 4 OUNCES CAFE

“

At LBF, our booth stood out for two reasons: minimalistic aesthetics with sticky notes and not mentioning AI. More importantly, we focused on experience and specific personas: authors, operations, editors, and publishers. Even during transactional talks, we anchored discussions—linking back to the wall and saying, “this is what we mean.” It helped solidify our positioning.