ABOUT US

We are an interdisciplinary team of strategists, designers, and innovators who specialize in positioning organizations for impact and leadership.

For over 7 years, we’ve partnered with enterprises and institutions globally, delivering bold solutions that align business objectives with cultural and market relevance.

In a world filled with distractions, many investments falter due to unclear positioning, causing brilliant ideas to be missed. At Become®, we assist you in making that shift, developing a positioning strategy that distinguishes you and turns your aspirations into leadership.
85+
0-1 Brands co-created
200+
Brands Transformed
$77Mn
Raised by startups
7+
Years of operation
10+
Disciplines mastered
3+
Years of average employee tenure
The Branding
Edge You Need

In today’s crowded and noisy world, where investments in Brand, Product, CX, and Sales often fail without clear positioning, great ideas are being overlooked.

For high-impact organizations, this is a call to bring clarity and intentionality into how you position your brand, build your offerings, and engage with your customers.

At Become®, we help you make this shift, crafting positioning that not only sets you apart but transforms ambition into leadership and ensures you thrive in evolving markets.

MEET OUR FOUNDERS
founder
Harish Venkatesh
Founder & CEO

A master storyteller and strategist, Harish has shaped the positioning of over 200 global brands, blending visionary thinking with executional precision. Known for crafting narratives that drive category leadership, his approach transforms bold ideas into enduring impact.

founder
Indhu Kanth
Director, Design & Research

Specializing in innovative brand strategies, Indhu combines cultural and market insights to create design solutions that deliver tangible business results. His award-winning work spans health, FMCG, and technology, showcasing a seamless connection between strategy and creative impact.

OUR ADVISORS
Palash Jain
Co-founder & COO, inFeedo
Dr. S Arunachalam
Marketing & Supply Chain Management, Texas Tech University
Rajesh Setty
16x Author, Teacher & Speaker
Ratheesh Krishnan
Director, SPI Group
Dr. Jaideep Chatterjee
Dean, Jindal School of Art and Architecture
Pankaj Srivastava
President & CEO, Renaissance Park Corporation

We are a diverse team of strategists, designers, writers, and developers from across India, blending skills and expertise.

OUR PEOPLE
OUR PEOPLE
All
Research & Growth
Operations
Team Member at Become

Harish Venkatesh

Founder & CEO
Design & Dev
Research & Growth
Team Member at Become

Indhu Kanth

Director, Design & Research
Research & Growth
Operations
Team Member at Become

Juhi Bhanot

Growth & Partnerships
Marketing
Research & Growth
Team Member at Become

Vignesh Arullingam

Marketing & Growth Manager
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RECOGNIZED FOR EXCELLENCE

From redefining brands to activating bold ideas, we’ve been honored for our work by industry leaders.

THE PARTNERS THAT POWER GROWTH
Over the years, we’ve built a network of trusted partners who enhance our impact. Our connections across industries allow us to deliver solutions that are cutting-edge and relevant.
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