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Harish founded and leads Become®, a positioning-first brand consultancy he built from the ground up into a 30-person practice recognized as the Best Brand Design Studio for 3 consecutive years. Over a decade, he has directed brand strategy engagements for 270+ organizations including Intel, PepsiCo, Uber, CMG, and NASDAQ across enterprise technology, consumer goods, and venture-backed companies. He has built Become on a single belief that brand disconnected from positioning is decoration, and decoration disconnected from business outcomes is waste.

His engagements span the full arc of competitive repositioning, startups moving upmarket to enterprise buyers, legacy brands resetting after relevance loss, and regional companies entering global markets. He has advised founders across 13 ventures that have collectively raised $77M, shaping the investor narratives that made the difference at the table. Landmark strategy work includes Dubai Expo 2020, featured among CNN's Top 7 Pavilions, and a Guinness World Record event with Intel.

Beyond client work, Harish has built a teaching record across 10+ institutions including SDI Bocconi, OP Jindal University haping how the next generation of brand practitioners understand the relationship between positioning and business outcomes. He speaks at platforms including the London Design Festival and Webflow World Tour, is a top 1% mentor on ADPlist. Outside of client work, Harish is most alive in conversation with founders, leaders, students and anyone with a perspective worth arguing about.

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With over 6 years of experience—including 2 years in fast-paced advertising—Pooja has shaped the visual and strategic identity of 30+ brands. She has worked on projects for TTK GoodHome, W Health Ventures, CyberPeace Foundation, Spearhead.ai, and various startups, specialising in rebranding early-stage and established companies.

A Visual Brand Strategist with a background in Visual Communication, Pooja blends aesthetics, storytelling, and human-centered design to craft immersive brand experiences. Rooted in a process-driven approach, she thrives in collaborative environments where curiosity and iteration shape impactful design. She finds fulfillment in tangible designs, where strategy and creativity create real-world impact.

Currently, she is expanding her expertise into D2C and AI Tech sectors, applying her experiential mindset to new, dynamic landscapes. Beyond design, she finds joy in animated films, discovering typography in the streets, and cherishing moments with loved ones—always seeking inspiration in stories that move people.

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With over 5 years of expertise in engineering, Samuel develops intuitive, dynamic, and highly responsive digital solutions that seamlessly integrate advanced functionality with technology. From automotive to luxury brands, his expertise spans diverse industries, combining advanced Webflow interactions, CMS integration, front-end development, and both no-code and custom code implementation to deliver exceptional digital experiences. Samuel has collaborated with creative directors, branding teams, and project managers to deliver projects that harmonize design and functionality. He has also worked closely with marketers to enhance lead generation strategies and refine digital customer touchpoints, contributing to digital transformation efforts across various industries.

Beyond the digital realm, he co-founded Halcon Autocare, a premium car detailing studio with his brother, blending his technical acumen with his passion for automobiles.

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With a passion for blending design, strategy, and culture, she helps brands establish their unique presence in the world. Her approach transforms ideas into impactful visuals that go beyond aesthetics they resonate with purpose. Constantly learning, unlearning, and evolving, she views creativity as a balance between storytelling, problem-solving, and meaningful connections.

Afridha is a designer specializing in branding, visual storytelling, and editorial design, she has collaborated with brands across various industries, including Aspire, Baashyam, FlyGraduate, and FMCG brands like Himalaya Wellness & Baby Care and Cothas Coffee. Her expertise extends to rebranding both early-stage startups and established companies, crafting compelling visual identities through a multidisciplinary approach. With a keen eye for illustration styles and mixed media, she brings depth and uniqueness to her designs, ensuring they align seamlessly with strategic business goals.

Beyond design, she finds joy in exploring Tamil typography in creative ways, experimenting with digital mixed media, and rediscovering her passion for photography. Committed to holistic living, she actively practices acupuncture, believing that creativity flourishes when in harmony with well-being.

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Preetam is a designer and illustrator with over 6 years of collective experience, working across design, visual storytelling, and illustration. His journey spans multiple creative disciplines, from contributing as a background artist and concept artist for short films to illustrating children's books that bring stories to life through thoughtful visuals. Drawn toward experimentation, his work often balances expressive aesthetics with purposeful design, allowing him to create visuals that feel both distinct and emotionally engaging. At Become, his works has ranged from a skincare brand like Unhype to TechOmni, which works in the space-tech domain.

At the core of his work is a deep curiosity to learn from everything and everyone. Design has always been more than a profession—it has been a space of endless intrigue, discovery, and expression. He associates himself with adaptability, observation, and a willingness to evolve with every experience.

Beyond work, storytelling remains a constant fascination. Whether through visuals or words, he is driven by narratives and is currently exploring screenwriting, seeking new ways to shape ideas into meaningful stories

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With a unique blend of engineering, business, and design, Gautham transitioned from an MBA graduate to a brand illustrator and a visual designer. His journey began 8 years ago with an art niche YouTube channel, which evolved into professional expertise in graphic design, UI/UX, and illustration. He later started working as an illustrator at Become®, where he refined his craft in brand storytelling and motion design.

A Brand Illustrator with a background in graphic design and illustration, Gautham combines storytelling, aesthetics, and strategy to craft compelling visual narratives. With a process-driven mindset, he thrives in dynamic environments where experimentation and collaboration drive meaningful design. He finds fulfillment in work that blends creativity with purpose.

Currently, he is expanding his expertise into motion design, focusing on SaaS animations and explainer videos. He applies storytelling and design sensibilities to create engaging, informative visuals. Beyond design, he finds inspiration in animated films, dynamic visuals, and connections.

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With over 8 years of expertise in Digital Design, specializing in UX, Strategy, and Research, Sandeep has crafted and launched products and services for top brands in hospitality, telematics, healthcare, entertainment, and HR-tech across APAC and the Americas. From building products from 0 to 1 to redesigning enterprise-level platforms, he has consistently improved user experiences and driven strategic impact for organisations like CyberPeace Foundation, TTK Group, MentorCloud, Aspire.

Sandeep is also an elite event organizer and creative visionary with six years as co-organizer of CreativeMornings Chennai, leading a high-performing team and attracting top-tier speakers. He has contributed to INKTalks and TEDxChennai, orchestrating exclusive events like Human Library sessions and a renowned Thai food festival. Additionally, Sandeep is a prolific writer on food, culture, and people for prestigious brands such as Food Experience Design & In-season Fish.

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With nearly 2 years of experience in UI/UX design, Vasanth specializes in crafting user-centered digital experiences that blend creativity with purpose. From building scalable design systems to designing seamless interfaces, his work spans diverse industries, including SaaS, cybersecurity, healthcare, and HR. Notable projects include high-conversion websites like Autobot, Paramount & Mumfy, storytelling platforms like 1000 Days of Love, and apps like Tokee & Trophic, showcasing his ability to deliver impactful solutions across varied contexts.

He is passionate about democratizing design, believing it should be accessible to all. Beyond his client work, he actively explores motion design, conducts workshops on efficient design systems, and represents his company at events like  DesignUp , Friends of Figma Community and Chennai Design. Dedicated to elevating user experiences and fostering inclusivity in design, he continuously pushes the boundaries of creativity and collaboration.

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Arun is a investor narrative strategist with 14+ years of experience, and his work at Become & Frontrunner sits at the intersection of capital strategy, brand positioning, and growth.

Arun spent eight years at a leading NBFC as the primary brand and sales lead for his region, managing a portfolio of Fortune 500 companies — and overseeing accounts worth ₹250 Cr. Over his career, he worked directly with multiple C-suite stakeholders to move decisions forward in the boardroom, by presenting cost analyses between financial alternatives. This built deep instincts for investor and client communication, stakeholder management, and what makes a financial argument actually persuasive.

Today, Arun works with startups and enterprises, conducting deep market analyses to surface the gaps and timing signals that make a venture feel inevitable for an investor. He crafts positioning that differentiates founders in crowded spaces through a sharp perspective on where the market is going — and why they're the ones to take it there.

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With over 7 years of experience across finance, market research, strategy, and education, Gayathri specializes in translating complex data into actionable business insights. Her experience spans stakeholder interviews, consumer research, competitor analysis, and strategic analysis across SaaS, AI, fintech, and D2C sectors, contributing to research and positioning initiatives for clients including Intel, Revinci, TurboHire, and Kaar Infotech. She began her career at BNP Paribas, supporting institutional financial operations and cross-functional coordination within investment banking teams. She later worked with a startup on investor and funding management, financial analysis, and process automation initiatives.

Currently pursuing a PhD in Finance, her research focuses on investor behaviour and financial decision-making. She has conducted a 500+ respondent study on cryptocurrency investors in India and collaborated with Giottus on a research project later published as a business case study.She has also presented her work at academic conferences and mentors students globally in finance and economics.

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Akshaya is an early-career marketing professional interested in building engaging brand experiences through events, social media and community-driven campaigns. She is currently gaining hands-on experience across digital marketing, on-ground activations and content strategy, working at the intersection of storytelling, audience engagement and brand communication.

Her approach to marketing is rooted in curiosity about people, trends, and culture translating insights into campaigns that feel relevant, interactive and memorable. She is actively involved in supporting brand campaigns, event marketing and content execution, while developing her skills in audience growth, engagement, and experiential initiatives.

Outside of work, Akshaya enjoys exploring internet culture, branding trends and She enjoys movies and digital media as a way to observe and understand narratives, while also staying active through classical and folk dance.

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Mohana operates right where business strategy, financial hygiene, and critical backend systems intersect. At Become®, She makes sure bringing order to cash flows, anchoring compliance frameworks, managing people operations, and tackling ambiguous problems. She specializes in building the tracking systems, workflows, and communication loops that turn chaotic, high-growth environments into predictable, calm operations.

Beyond standard operations. She has a strong footing in corporate law, and compliance, Mohana has a background in global markets, having consulted on system building and investments with private equity firms and hedge funds. She is equally comfortable in tech, architecting AI workflows and Financial systems.

Driven by a passion for real-world impact, she is also the founder and CEO of FinXteen, an edtech startup reshaping how teenagers learn about money. A writer, she naturally distills complex market research, business compliance, and economic ideas into sharp, engaging articles and blogs.