Ambitions. Turned Leadership.

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A brand refresh for a space to nurture ideas & skills through mentorship

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A brand refresh for a space to nurture ideas & skills through mentorship

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A brand refresh for a space to nurture ideas & skills through mentorship

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Designing a Smarter Pickup Experience for Guwahati Airport.

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Awaki. Building India’s 'conscious energy' drink brand from the ground up.

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Paramount Textiles. A Redesign that wove their true brand identity.

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Reimagining 4 Ounces: A Journey of Wit, Taste and Authenticity

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A Versatile stall for Spenza, boosting visibility with "Wireless made effortless".

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Redefining Plant-Based Protein with a Playful & Impactful Brand Identity

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Crafting a Meaningful Employee Experience Through Thoughtful Gifting

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Insights from the Market

On the last known location of a thought

Musings on AI x Creativity from someone who uses it, doubts it & remains fascinated by it.

We studied the 2026 Apple Design Award winners. Here's what great design actually looks like.

Apple's 2026 Design Awards honored 12 apps and games across six categories, from Delight & Fun to Visuals & Graphics. We dug into each winner to identify the UX and UI patterns that earned Apple's recognition and the lessons designers can apply to their own work.

Why Webflow Is the Best Platform for AEO in 2026

For years, search was dominated by Google. Businesses invested heavily in SEO to improve rankings, increase traffic, and attract potential customers through traditional search results.

How to write a positioning statement (and why most companies never quite finish one)

The problem is, most people don't stay for three rounds. And even the ones who do have lost something valuable in the process. The person standing there might know a logistics company looking for exactly this.