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Print Design
Packaging Design
Merchandise Design
At Become, design isn’t just about looking good; it’s also about spreading joy and making a valuable impact. So, when we rebranded from Frozen Iris to Become, we knew our onboarding kit had to be extra special. We wanted it to scream, "Welcome to the collective!" and show our appreciation for every new and existing team member across India (most of our team is remote). This kit is our way of saying thank you and making our people feel that they belong.
Imagine opening a box that feels like a warm hug and a high-five all at once! That’s what we aimed for with our onboarding kit. We wanted new employees to feel an instant connection, get a taste of our vibrant and diverse culture, and understand our values, vision and mission. After our rebranding journey, this kit symbolises a fresh start and a unified vision. More than anything, we wanted them to feel valued and inspired from day one, ready to take on this journey into Become with enthusiasm.
Our goals for the onboarding kit were simple -
We packed our kit with 12 delightful goodies, each one designed to bring a smile to your face and a sense of pride to your heart. As part of our new visual branding, we enhanced the look and feel of everything, making sure it was not only informative but also a joy to explore
Let’s be real—most onboarding kits are just bland. A logo here, a pen there, and that’s it. But not ours! We went all out to make sure this kit reflects our creative spirit and people-centric culture. Personalised illustrations, custom prints, and character cards make each item unique and engaging. It’s not just about showing off our logo; it’s about showing off you!
The fun really starts when you dig into the kit. The stickers are perfect for jazzing up your laptop or notebook, adding a bit of quirky, playful flair that aligns with our culture. The business and ID cards? They’re more than just official mementos—they’re your ticket to feeling official and ready to network at any event. And that custom printed t-shirt? Wear it with pride and let the world know you’re part of something special. The year in review magazine isn’t just about celebrating past achievements; it’s about getting excited for what’s next. And the reimbursement/gift card? It's an invitation to enjoy a special experience with your loved ones, courtesy on Become. Each element is thoughtfully designed and curated to be useful and to embody the intent and spirit of Become and its people.
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Tucked inside the kit is the Napkinsights book by Rajesh Setty, one of our advisors and mentors at Become. It’s packed with thought-provoking insights about life, career, and personal growth. It’s our way of inspiring you to think big and approach challenges better.
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Our onboarding kit goes beyond marketing—it’s a heartfelt gesture welcoming new members to our vibrant and value-driven culture. By prioritising thoughtful design and meaningful connections, we ensure every team member feels appreciated and inspired to contribute to the ongoing success of Become.
We pride ourself on this in-depth exploration of various elements for this project. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.
