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The old site failed to showcase the vast product range and key partnerships with major hotel chains, obscuring Paramount's market leadership.
Paramount's rich heritage and the traditional values woven into their brand were completely absent, creating a disconnect between their real-world legacy and their
digital presence.
The user experience was static, lacking a compelling story that would guide visitors through the brand's journey, from the cotton field to the final product.
The website's language and design catered only to industry insiders, failing to connect with a broader audience and make the brand's story accessible to all.
We introduced "Marabu" (Tradition), a design theme steeped in local Tamil culture and Madurai's rich heritage, weaving the brand's authentic ethnic story directly into its digital identity.
Inspired by nature, we used the organic shapes of cotton buds and leaves to create innovative layouts, ensuring the UI was not only beautiful but also contextually tied to the core product.
With Webflow's no-code power, we powered a highly interactive site, narrating Paramount's story through immersive animations. More Webflow Projects >
Inspired by the temple's living culture, we wove Paramount's story into a single, intricate narrative.
Inspired by the temple's living culture, we wove Paramount's story into a single, intricate narrative.
A daring hero concept: a fully interactive 360° temple, allowing users to immerse themselves in a modern monument to tradition.
A thread-woven mountain path where a continuous story unfolded with every scroll.
Four unique thread-woven temple concepts, each built to narrate a different brand story.
The final Marabu: a single image born from early AI, weaving heritage and technology into one story.
Our hero image isn't a literal copy; it's a concept born from the temple's living culture. This vibrant coexistence of people and heritage inspired our Marabu theme, where tradition and technology seamlessly blend.
We let mother nature be our designer, using the perfect silhouette of a cotton plant's leaf to transform sharp corners into beautifully organic shapes.
We used cotton leaf shapes to mask images and layouts, creating a beautiful blooming animation on the initiatives page.
Inspired by a cotton bud, this digital element smoothly rotates as the user scrolls, adding an elegant,interactive touch.
The organic shape of a cotton bud was elegantly integrated into the navigation, grounding the user experience in nature.
To mimic the feel of a cotton farm, we created a gentle animation of cotton flowers periodically floating across the screen.
Leveraging Webflow, we built a live yarn calculator and world clock to showcase Paramount's relentless, round-the-clock production to a global audience.
Inspired by a real-life swindle, we used Webflow's power to build a custom scrollbar that fit magically within the site's design.
We wove Paramount's timeline into a single thread that flows like the Vaigai river, narrating their journey of growth and how they, too, have nourished countless industries.
We pride ourself on this in-depth exploration of various elements for this project. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.
