ABOUT US

We are an interdisciplinary team of strategists, designers, and innovators who specialize in positioning organizations for impact and leadership.

For over 7 years, we’ve partnered with enterprises and institutions globally, delivering bold solutions that align business objectives with cultural and market relevance.

The Branding

Edge You Need

In today’s crowded and noisy world, where investments in Brand, Product, CX, and Sales often fail without clear positioning, great ideas are being overlooked.

For high-impact organizations, this is a call to bring clarity and intentionality into how you position your brand, build your offerings, and engage with your customers.

At Become®, we help you make this shift, crafting positioning that not only sets you apart but transforms ambition into leadership and ensures you thrive in evolving markets.

85+

0-1 Brands co-created

200+

Brands Transformed

$77Mn

Raised by startups

Years of operation

10+

Disciplines mastered

Years of average employee tenure

MEET OUR FOUNDERS

Harish Venkatesh

Founder & CEO

A master storyteller and strategist, Harish has shaped the positioning of over 200 global brands, blending visionary thinking with executional precision. Known for crafting narratives that drive category leadership, his approach transforms bold ideas into enduring impact.

Indhu Kanth

Director, Design & Research

Specializing in innovative brand strategies, Indhu combines cultural and market insights to create design solutions that deliver tangible business results. His award-winning work spans health, FMCG, and technology, showcasing a seamless connection between strategy and creative impact.

OUR ADVISORS

Palash Jain

Co-founder & COO, inFeedo

Dr. S Arunachalam

Marketing & Supply Chain Management, Texas Tech University

Rajesh Setty

16x Author, Teacher & Speaker

Ratheesh Krishnan

Director, SPI Group

Dr. Jaideep Chatterjee

Dean, Jindal School of Art and Architecture

Pankaj Srivastava

President & CEO, Renaissance Park Corporation

We are a diverse team of strategists, designers, writers, and developers from across India, blending skills and expertise.

Afridha Aneez

Associate Brand Strategist

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Arun Sandeep

Associate Digital Strategist

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With over 8 years of expertise in Digital Design, specializing in UX, Strategy, and Research, Sandeep has crafted and launched products and services for top brands in hospitality, telematics, healthcare, entertainment, and HR-tech across APAC and the Americas. From building products from 0 to 1 to redesigning enterprise-level platforms, he has consistently improved user experiences and driven strategic impact for organisations like CyberPeace Foundation, TTK Group, MentorCloud, Aspire.

Sandeep is also an elite event organizer and creative visionary with six years as co-organizer of CreativeMornings Chennai, leading a high-performing team and attracting top-tier speakers. He has contributed to INKTalks and TEDxChennai, orchestrating exclusive events like Human Library sessions and a renowned Thai food festival. Additionally, Sandeep is a prolific writer on food, culture, and people for prestigious brands such as Food Experience Design & In-season Fish.

Divya Sanchana Ananth

Founding Team, Communication Designer

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Harish Venkatesh

Founder & CEO

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With over a decade of experience, Harish has transformed 200+ global brands, including Intel, Vistara, PepsiCo, Airtel and DarwinBox, by combining strategic foresight with bold creative execution. Under his leadership, Become has been recognized as the Best Brand Design Studio for the past three consecutive years and led landmark projects such as Dubai Expo 2020 (featured in CNN’s Top 7 Pavilions) and the Guinness World Record event, Global All.AI with Intel. His expertise spans AI, HealthTech, and Consumer Goods, fostering high-impact collaborations that bridge industry gaps.

Harish is a top 1% ADPlist mentor and sought-after speaker, having shared insights at platforms like the London Design Festival, Dubai Expo, and Webflow World Tour. He has also spoken at institutions such as SDI Bocconi, Jindal School of Art and Architecture, and VIT. Passionate about mentoring and design’s exponential impact, Harish continues to push boundaries and drive innovation.

Gautham A M

Junior Graphic Illustrator

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With a unique blend of engineering, business, and design, Gautham transitioned from an MBA graduate to a brand illustrator and a visual designer. His journey began 8 years ago with an art niche YouTube channel, which evolved into professional expertise in graphic design, UI/UX, and illustration. He later started working as an illustrator at Become®, where he refined his craft in brand storytelling and motion design.

A Brand Illustrator with a background in graphic design and illustration, Gautham combines storytelling, aesthetics, and strategy to craft compelling visual narratives. With a process-driven mindset, he thrives in dynamic environments where experimentation and collaboration drive meaningful design. He finds fulfillment in work that blends creativity with purpose.

Currently, he is expanding his expertise into motion design, focusing on SaaS animations and explainer videos. He applies storytelling and design sensibilities to create engaging, informative visuals. Beyond design, he finds inspiration in animated films, dynamic visuals, and connections.

Indhu Kanth

Director, Design & Research

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With over 7 years of experience, Indhu Kanth has spearheaded award-winning projects for leading brands like Intel, ISB, Naruvi, Ambee, Lottie Files, W Health Ventures, Forge, and Himalaya Wellness. Specialising in brand design innovation across health, education, FMCG, and fintech sectors, Indhu bridges business objectives with socio-cultural-economic insights. As an expert in generative design& creative coding, his work has been featured in galleries and exhibitions worldwide, including the DT Times, Museum of Art & Photography (MAP), and highlighted in the Processing Catalog.

Indhu’s diverse background in engineering, sociology, and economics enables him to create interdisciplinary frameworks that seamlessly integrate diverse perspectives and approaches.He has developed scientific models, published papers in IEEE, and collaborated with the UK Department for Business, Energy, and Industrial Strategy. Additionally, Indhu produces in-depth research reports and delivers talks, advocating for the intersection of technology, culture, behaviour and design to foster innovation and societal impact.

Juhi Bhanot

Growth & Partnerships

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Pooja Shah

Lead Brand Strategist

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With over 6 years of experience—including 2 years in fast-paced advertising—Pooja has shaped the visual and strategic identity of 30+ brands. She has worked on projects for TTK GoodHome, W Health Ventures, CyberPeace Foundation, Spearhead.ai, and various startups, specialising in rebranding early-stage and established companies.

A Visual Brand Strategist with a background in Visual Communication, Pooja blends aesthetics, storytelling, and human-centered design to craft immersive brand experiences. Rooted in a process-driven approach, she thrives in collaborative environments where curiosity and iteration shape impactful design. She finds fulfillment in tangible designs, where strategy and creativity create real-world impact.

Currently, she is expanding her expertise into D2C and AI Tech sectors, applying her experiential mindset to new, dynamic landscapes. Beyond design, she finds joy in animated films, discovering typography in the streets, and cherishing moments with loved ones—always seeking inspiration in stories that move people.

Preksha Dugar

Associate Digital Strategist

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With over four years of experience and 25+ projects spanning industries like EduTech, Legal Design, and Healthcare, Preksha blends speed, precision, and user-centric creativity to craft meaningful digital experiences. She specializes in creating impactful designs driven by sharp analytics and an intuitive understanding of user behavior. Her ability to deliver high-quality results under tight deadlines is one of her defining traits. Her work has contributed to transformative outcomes for brands like PepsiCo, MentorCloud, Vedanta, and CyberPeace Foundation.

When she’s not designing, Preksha is an avid swimmer, a master at baking eggless cakes, and a passionate explorer of new cafes and cuisines. Known among her colleagues as a “real-life Monica Geller,” she brings her vibrant personality, sharp memory, and relentless drive to both her work and her team.

Samuel Sleeba

Lead Webflow Developer

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With over 5 years of expertise in engineering, Samuel develops intuitive, dynamic, and highly responsive digital solutions that seamlessly integrate advanced functionality with technology. From automotive to luxury brands, his expertise spans diverse industries, combining advanced Webflow interactions, CMS integration, front-end development, and both no-code and custom code implementation to deliver exceptional digital experiences. Samuel has collaborated with creative directors, branding teams, and project managers to deliver projects that harmonize design and functionality. He has also worked closely with marketers to enhance lead generation strategies and refine digital customer touchpoints, contributing to digital transformation efforts across various industries.

Beyond the digital realm, he co-founded Halcon Autocare, a premium car detailing studio with his brother, blending his technical acumen with his passion for automobiles.

Samshritha

Lead Content Designer

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With over 4 years of experience in positioning strategy and verbal identity at Become, and 2 years in copy-editing and content development in publishing, Samshritha specializes in shaping brand narratives and creating compelling positioning strategies. Her expertise spans brand naming, verbal strategy, and UX copywriting for brands like Intel, IIIT, W Health Ventures, Nosh, and Himalaya Wellness, as well as various early-stage startups. She is also the author of Name: A Brand’s First Mnemonic and has created over 10 successful brand names throughout her career.

A language enthusiast fluent in 5 languages, she is passionate about uncovering socio-cultural linguistic patterns to craft resonant and impactful brand communications. As a cinema and language aficionado, she enjoys translating lyrics, proses, and even words, on both personal & commercial scales, exploring the convergence and divergence of vocabularies and the emotions they evoke.

Vasanth Kumar

Associate Digital Designer

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With nearly 2 years of experience in UI/UX design, Vasanth specializes in crafting user-centered digital experiences that blend creativity with purpose. From building scalable design systems to designing seamless interfaces, his work spans diverse industries, including SaaS, cybersecurity, healthcare, and HR. Notable projects include high-conversion websites like Autobot, Paramount & Mumfy, storytelling platforms like 1000 Days of Love, and apps like Tokee & Trophic, showcasing his ability to deliver impactful solutions across varied contexts.

He is passionate about democratizing design, believing it should be accessible to all. Beyond his client work, he actively explores motion design, conducts workshops on efficient design systems, and represents his company at events like DesignUp , Friends of Figma Community and Chennai Design. Dedicated to elevating user experiences and fostering inclusivity in design, he continuously pushes the boundaries of creativity and collaboration.

Hey, our alums!

Surbhi Chaudhary

Surbhi Jain

Urvi Suhane

Kabilan Baskaran

Siri Gurram

Shrey Panchal

Nikhil Kumar

Tarun R G

Qamar Aziz

Shubham Das

Shivansh Kalra

Jahanavee Rathee

Pratyaksha Mishra

Varun Bharadwaj

Renukha Padmanabhan

Nina Mazumder

Akshay Khetrapal

Shruti Tandon

Rahul Chaudhary

Pronoy Mehra

Jagriti Sachan

Karthik Aravind Kumar

Brinda Sri

Sakshi Makwana

Arjun Khanna

Sushma Anna Mathew

Aravindhan M

Harshini

Ann Mathew

Hari Prasath

Chandru Rajendran

Avinash Ashok

Akshita

Noothan

Shri Karthick Adithya

Aninya Gangal

Aleesha J B

Shiva Siddarth

Aditya Raghuvanshi

Ujjwal Mishra

Yukta Rustagi

Susmita Rakshit

shreyansh jain

Sai Ram Ved

Pranshuman Singh Naruka

RECOGNIZED FOR EXCELLENCE

From redefining brands to activating bold ideas, we’ve been honored for our work by industry leaders.

RECOGNIZED FOR EXCELLENCE

From redefining brands to activating bold ideas, we’ve been honored for our work by industry leaders.

WORK WITH US

At Become®, we shape the future with bold ideas and strategies. We seek curious thinkers and collaborative doers ready to make an impact.

EXPLORE CAREERS

WORK WITH US

At Become®, we shape the future with bold ideas and strategies. We seek curious thinkers and collaborative doers ready to make an impact.

EXPLORE CAREERS

THE PARTNERS THAT POWER GROWTH

Over the years, we’ve built a network of trusted partners who enhance our impact. Our connections across industries allow us to deliver solutions that are cutting-edge and relevant.

JOIN US TO ADD VALUE +