Working with Frozen Iris has been a great experience so far. They really got into the design process, with their thorough understanding of design, research on market, competition, user empathy, behaviour, choice of colours and style etc., they did excellent mind mapping of the design from all the stake holders of Ambee, choose the right framework, and hence by virtue of it we stand out as not only as a website but also have 5x our traffic from 5,000/day to 25,000/day and have grown our search metrics to SEO metrics like session time, improved bounce rate and conversion
Even after a few months of deploying, Harish and team continue to help us, review us and continue to contribute to the growth of our website. I would recommend Frozen Iris and its team of excellent thinkers, designers to any growing startup, SME or MSME.
Madhusudan Anand
Co-Founder & CTO, Ambee
To revamp the entire site architecture, content and navigation experience to streamline the product/service diversification.
To create a visual product story & expand the brand defintion through UI/UX.
To improve SEO performance & conversion optimisation
by deriving a content strategy.
The range of Ambee’s offering is broad and its early to predict all the possible use cases that can arise as the concern regarding air quality is critical and in everyone’s conscience. We devised a path based content strateg to accomodate the three possible user journeys from homepage - Individuals, Organisations & Sectors.
We used the visual narrative in accordance to the narrative flow thereby portraying the core challenge as the base in every single page and through the interactions, we drew and showcased the possibility of the solutions.
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