As we started on the INAI project, I was a little apprehensive at the beginning as the timeline was short and this is the first time we were working with Frozen Iris. As it turned out, those apprehensions were misplaced and the end product was fantastic. It is not just about the end result, but also about how we got there. The process was systematic starting with a deep understanding of our motivations and ambitions with the center.
Once the leg work was done, the Frozen iris team laid out the frame work to evaluate the proposals that made it easy for my team members to go about in a disciplined way. This aspect is very important as everybody comes with their own thinking on such creative endeavours and it is very difficult to converge unless there is proper mechanism to guide everybody forward in the same path.
As is the case in any creative venture, we iterated lot more than we planned and had to take a few detours before arriving at the destination. The team was very patient and accommodative right through the whole journey. I would gladly recommend the Frozen Iris team for anybody embarking on a similar pursuit.
Konal Varma
CEO, INAI
We implemented a content strategy to break the data heavy narration to a easily digestable chapters. We discerned the study by designing a clear and compact layout presenting the reader with enough information, key insights and CTAs that reduces the cognitive load.
The information presented in this report is multilayered the challenge was in visualising this complexity through design. The visual theme, color style, layout design, and data visualisation were all derived based on Intel’s spark. We thus establishing a theme that advocates the brand & resonates with the impact.
The intent was to visualize the data in a more organic way that connects with the readers. We utilised treemapping as the key data visualization technique for this report. This chart type displays hierarchical or part-to-whole relationships via rectangles and thus a perfect fit for Intel’s spark theme.
The structure of the book gravitates to the philosophy of Intel’s spark. The report is divided into three parts, the core studies, the extended application and the survey. We broke down the source content to create a modular structure with an almost unifrom verbose visual ratio with enough white sspace for eye rest. We also introduced the notion to “engage more as you read” by providing various call to actions and quick help tips then and there.
