The First Principles thought process was ingrained into every team-member and it showed in the work. They always came with a clear agenda and delivered on them. Entrepreneurs like us, take super-quick decisions to change things based on feedback from users/clients to beat the competition at early stages, and the sheer flexibility with which the team handled our requirements is what we liked the most.Their feedback loop kept us at ease because we could see the progress and ensure we were getting what we expected through the journey.

The consistency in design & unique branding has given us a definite edge over the other early-stage startups.

As a Founder and Brand owner, it is critical to work with right design partners and for me it’s so relieving to work with Frozen Iris as they take care of market research and we get final design with little or no corrections and it’s always a pleasure to see our new product with amazing package design.

Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.

Working with Frozen Iris has been a great experience so far. Frozen Iris really got into the design process, with their thorough understanding of design, research on market, competition, user empathy, behaviour, choice of colours and style etc. By virtue of it we stand out as not only as a website but also have 5x our traffic from 5,000/day to 25,000/day and have grown our search metrics to SEO metrics like session time, improved bounce rate and conversion.

Even after a few months of deploying, Harish and team continue to help us, review us and continue to contribute to the growth of our website.

As we started on the INAI project, I was a little apprehensive at the beginning as the timeline was short and this is the first time we were working with Frozen Iris. As it turned out, those apprehensions were misplaced and the end product was fantastic. It is not just about the end result, but also about how we got there. The process was systematic starting with a deep understanding of our motivations and ambitions with the center.

As is the case in any creative venture, we iterated lot more than we planned and the team was very patient and accommodative right through the whole journey.