Brand image refers to the perception and impression that consumers have about a particular brand. It is the collection of beliefs, ideas, and feelings that people associate with a brand based on their interactions, experiences, and marketing communications. A strong brand image makes a brand recognizable, memorable, and trustworthy in the eyes of consumers.

Brand identity is the complete picture of how a business presents itself to the world. It is the story, personality, visuals, voice, and sensory elements that shape how people recognize and connect with a brand. A strong identity builds trust, sets you apart from competitors, and creates lasting emotional bonds with your audience.

UX design principles help create digital experiences that are simple, clear, and enjoyable for users. They focus on understanding people, designing with empathy, keeping things consistent, and making sure everyone can use the product easily. Following these principles makes products more effective and user-friendly.