Bring Your Brand to Life.

From strategy to execution, we transform your positioning into a bold, cohesive identity that resonates and drives impact.

Bringing Your Vision to Life: Building Brands for Global Impact

Positioning sets the stage, but activation brings your brand to life. A consistent brand identity ensures that your audience feels your vision at every touchpoint - through your visuals, your voice, and the overall experience. Without Brand activation, even the clearest positioning can seem disconnected or too abstract to resonate. Brand activation ensures your message is not only noticed but also felt and understood, creating real connections with your audience.
Obstacles We Tackle
  • Inconsistent brand identity across platforms.
  • Messaging that lacks clarity or emotional impact.
  • Difficulty creating memorable customer brand experiences.
  • Weak audience connection and engagement.
  • Struggling to differentiate in a crowded market.
The Impact We Deliver
  • Maintain a consistent brand presence across all channels for a clear, unified audience experience.
  • Deliver clear and compelling messaging that speaks directly to your audience’s needs.
  • Transform every interaction into an opportunity for your audience to connect with your brand on a deeper level.
  • Stand out in a crowded market with a clear, consistent identity that boosts brand recognition.
  • Build long-term relationships by consistently delivering experiences that align with your audience’s values and needs.

Comprehensive Solutions for Activating Your Brand

Strategic Planning

Key touchpoints and optimal engagement methods are identified to ensure brand activation resonates effectively with the target audience.

Event Planning and Management

From product launches to trade shows, events are planned and executed to reflect the brand’s identity and deliver memorable experiences.

Experiential Marketing Campaigns

Gather firsthand insights from your audience through surveys, interviews, and focus groups. This helps uncover unmet needs, preferences, and motivations directly from the source.

Differentiation Strategy

Define what makes your brand truly unique and irreplaceable. We identify key attributes that resonate with your audience while setting you apart from the competition.

Messaging Framework

Craft a consistent and compelling narrative for your brand, including core messages, proof points, and storytelling elements tailored to your audience.

Tone of Voice

Establish a distinctive tone that reflects your brand’s personality. Whether bold, professional, or approachable, it ensures consistency across all communication channels.

Positioning Statement Creation

Articulate your brand’s purpose, value, and promise in a concise statement. This serves as the guiding principle for all internal and external communication.

Value Proposition Design

Clearly define the benefits your brand delivers, the problems it solves, and why it matters. A compelling value proposition strengthens your audience’s connection to your brand.

Customer Personas

Develop detailed profiles of your ideal customers. By understanding their motivations, behaviors, and needs, we ensure your positioning resonates with the right audience.

Strategic Naming

Develop names for your brand, products, or services that resonate with your audience and reflect your positioning. Includes linguistic, cultural, and market considerations."

Internal Alignment Workshops

Engage leadership and teams in collaborative sessions to align everyone on your positioning strategy, ensuring clarity and consistency across the organization.

Tagline Development

Create a memorable, impactful tagline that encapsulates your brand’s core message and ambition, leaving a lasting impression on your audience.

Using animations and micro-interactions to make user journeys more engaging and intuitive.

Developing immersive digital experiences for both physical and virtual environments to captivate users.

Cross-Industry Expertise

We’ve partnered with ambitious brands across industries to create lasting impact.
Artificial Intelligence
Positioning AI brands to unlock trust, drive adoption, and lead in a rapidly evolving landscape.
HealthTech
Building trust and engagement through patient-centric branding and seamless product experiences.
Consumer Goods
Crafting authentic, value-driven brands that connect with today’s conscious consumers.
Education
Designing impactful brands and products that foster innovation and inspire learners.

Impact Stories

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MentorCloud’s Transformation: Brand Strategy, Identity & Website Redesign
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Tradition -> Trend: Innovative Packaging for SomeMore Foods' Healthy Indulgence
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Category creation to enable employees to stay, lead & grow in the Organization
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Positioning India’s first applied A.I. research centre that democratizes & humanises AI
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Improving UX of a game-changing file format that makesmotion graphics — the easiest.
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View Case Study
Redesigning India’s mission to indigenous defence procurement
India’s Best Graphic Design Studio 2024
India’s Best Design Project Studio 2022
India’s Best Graphic Design Studio 2022
India’s Best Design Studio 2021
India’s Best Design Project Studio 2021
“On completion of the project, it was an extremely good experience. It was very enlightening to go through and understand the process. And we appreciated the persistence and flexibility to keep going through a large number of iterations on the naming without a drop in quality. Attention to detail Flexibility & persistence Quality of the delivery are the top 3 benefits of working with Become™. We would definitely recommend Become as our branding lead itself was impressed with the quality of work and collateral”

Rajeev Rajasekharan

Senior Manager, CX, ADAS, Intel India
The First Principles thought process was ingrained into every team-member and it showed in the work. They always came with a clear agenda and delivered on them. Entrepreneurs like us, take super-quick decisions to change things based on feedback from users/clients to beat the competition at early stages, and the sheer flexibility with which the team handled our requirements is what we liked the most.

Their feedback loop kept us at ease because we could see the progress and ensure we were getting what we expected through the journey.

Pranay Ganesh

Co-founder & CEO, WholeMark
As a Founder and Brand owner, it is critical to work with right design partners and for me it’s so relieving to work with Frozen Iris as they take care of market research and we get final design with little or no corrections and it’s always a pleasure to see our new product with amazing package design.

Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.

Deepa Muthukumarasamy

Founder & CEO, Some More Foods
Working with Frozen Iris has been a great experience so far. Frozen Iris really got into the design process, with their thorough understanding of design, research on market, competition, user empathy, behaviour, choice of colours and style etc. By virtue of it we stand out as not only as a website but also have 5x our traffic from 5,000/day to 25,000/day and have grown our search metrics to SEO metrics like session time, improved bounce rate and conversion.

Even after a few months of deploying, Harish and team continue to help us, review us and continue to contribute to the growth of our website.

Madhusudan Anand

Co-Founder & CTO, Ambee
As we started on the INAI project, I was a little apprehensive at the beginning as the timeline was short and this is the first time we were working with Frozen Iris. As it turned out, those apprehensions were misplaced and the end product was fantastic. It is not just about the end result, but also about how we got there. The process was systematic starting with a deep understanding of our motivations and ambitions with the center.

As is the case in any creative venture, we iterated lot more than we planned and the team was very patient and accommodative right through the whole journey.

Konala S Varma

CEO, inai

"Brand Activation is where a brand truly earns its place in the market. It’s about creating experiences that not only resonate with audiences but also drive measurable impact—building trust, shaping perceptions, and influencing decisions at scale. For high-stake Organisations, it’s the catalyst for sustained relevance, market leadership, and global influence."

Pooja Shah
Associate, Brand Strategy, Become®
Learn More About Pooja Shah

Insights from the Market

How to Increase Brand Awareness and Stand Out in the Market
Building brand awareness means making sure people not only recognize your brand but also understand what it stands for and feel confident choosing it. By sharing your story, staying visible online, engaging with audiences, and delivering great experiences, you slowly shape how people see your brand. Strong brand awareness is the foundation of long-term growth and loyal customer relationships.
Why Rebranding Is Necessary for Modern Business Success
Rebranding is often the turning point that helps a struggling or stagnant business regain relevance, clarity, and emotional connection with its audience. As markets evolve, many businesses find that their current identity no longer represents who they are or where they are headed. A strategic rebrand can refresh perceptions, repair weak brand images, strengthen trust, and position a business for long-term growth.
Brand Guidelines - How to Keep Your Brand Clear, Strong, and Professional
Brand guidelines are a structured set of standards that define how a brand is presented across all platforms and communications. They establish clear rules for the use of key brand elements such as the logo, color palette, typography, imagery, tone of voice, and graphic style. These guidelines ensure consistency, protect brand integrity, and help create a unified identity that audiences can easily recognize and trust.
The Role of AI in Modern Brand Activation
AI is changing how brands connect with people. It helps brands understand their audiences better, create more relevant experiences, and respond in real time. By personalizing interactions and improving decision making, AI makes brand activation more engaging and effective while still supporting human creativity and connection.

Let’s Build Your Tomorrow.

Talk to Us About Your Brand’s Needs.