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Crafting Intuitive Experiences That Drive Results.
In a world where first impressions count, your product’s experience can be your greatest differentiator. We design seamless, user-centric solutions that inspire trust, engagement, and loyalty.
Build Impact with Every User Interaction!
A great user experience is what makes connections stick and leaves a lasting impression. It’s not just about having a product that works, it’s about creating something that feels right for your users. Good UX makes it easier for people to engage, simplifies their tasks, and turns every interaction into something memorable. By focusing on simple, intuitive design, we help businesses improve their products, keep users coming back, and turn everyday use into a great experience.
Obstacles We Tackle
- A product that isn’t intuitive or engaging causes users to lose interest, leading to low retention rates.
- Without proper usability testing, minor issues go unnoticed, creating frustrating experiences that drive users away.
- Products that don’t cater to the unique needs of different user groups fail to create meaningful connections.
The Impact We Deliver
- We foster deeper engagement by designing with users in mind, leading to increased loyalty and repeat use.
- A flexible and adaptable UX design ensures your product resonates with diverse user groups, expanding your reach and impact.
- Seamless, enjoyable experiences elevate your brand’s reputation, creating stronger trust and long-term value.
- Streamlined design minimizes complexity, enabling users to complete tasks quickly and effortlessly.
- By making navigation easier and removing obstacles, users are more likely to take action, leading to higher conversion rates.
Our Product UX Services to Elevate Your Brand !
User Experience Research
Comprehensive analysis of user behaviors and needs using qualitative and quantitative methods to inform impactful design choices.
Information Architecture (IA)
Strategic organization of content and features to ensure intuitive navigation and a seamless user flow.
User Journey Mapping
Visualizing every touchpoint in the user’s path to identify challenges and optimize the overall experience.
Usability Testing
Testing with real users to detect and resolve usability issues, ensuring the product performs smoothly.
Interactive Prototype
Creating functional prototypes that allow stakeholders to experience and refine designs before development.
Accessibility Audits
Evaluating products to meet global accessibility standards, ensuring inclusivity for all users.
Cross-Platform Adaptation
Designing experiences that work consistently across mobile, desktop, tablets, and emerging devices.
UX & CRO Audit
Detailed assessment of existing products to improve usability and increase conversion rates.
Product Roadmap & Strategy
Aligning design and business goals through strategic planning to guide product evolution effectively.
UX Writing
Crafting clear, engaging copy that simplifies navigation and enhances user understanding.
High-Conversion Website Design
Designing websites optimized for user engagement and conversions through strategic layouts and calls-to-action.
Corporate Websites
Building professional websites that communicate brand value and build trust with stakeholders.
Motion and Interaction Design
Using animations and micro-interactions to make user journeys more engaging and intuitive.
Interactive Installations
Developing immersive digital experiences for both physical and virtual environments to captivate users.
Internal & Employee Platforms
Designing platforms tailored to improve employee productivity and streamline internal workflows.
Web & Mobile Apps
Creating responsive, high-performance applications that provide seamless user experiences across devices.
eCommerce Website & Platforms
Developing scalable, easy-to-use eCommerce solutions that simplify shopping and enhance customer satisfaction.
Cross-Industry Expertise
We’ve partnered with ambitious brands across industries to create lasting impact.
Artificial Intelligence
Positioning AI brands to unlock trust, drive adoption, and lead in a rapidly evolving landscape.
HealthTech
Building trust and engagement through patient-centric branding and seamless product experiences.
Consumer Goods
Crafting authentic, value-driven brands that connect with today’s conscious consumers.
Education
Designing impactful brands and products that foster innovation and inspire learners.
Impact Stories
View Case Study
View Case Study
MentorCloud’s Transformation: Brand Strategy, Identity & Website Redesign
View Case Study
View Case Study
Tradition -> Trend: Innovative Packaging for SomeMore Foods' Healthy Indulgence
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View Case Study
View Case Study
Category creation to enable employees to stay, lead & grow in the Organization
View Case Study
View Case Study
Positioning India’s first applied A.I. research centre that democratizes & humanises AI
View Case Study
View Case Study
Improving UX of a game-changing file format that makesmotion graphics — the easiest.
India’s Best Graphic Design Studio 2024
India’s Best Design Project Studio 2022
India’s Best Graphic Design Studio 2022
India’s Best Design Studio 2021
India’s Best Design Project Studio 2021
“On completion of the project, it was an extremely good experience. It was very enlightening to go through and understand the process. And we appreciated the persistence and flexibility to keep going through a large number of iterations on the naming without a drop in quality. Attention to detail Flexibility & persistence Quality of the delivery are the top 3 benefits of working with Become™. We would definitely recommend Become as our branding lead itself was impressed with the quality of work and collateral”
Rajeev Rajasekharan
Senior Manager, CX, ADAS, Intel India
The First Principles thought process was ingrained into every team-member and it showed in the work. They always came with a clear agenda and delivered on them. Entrepreneurs like us, take super-quick decisions to change things based on feedback from users/clients to beat the competition at early stages, and the sheer flexibility with which the team handled our requirements is what we liked the most.
Their feedback loop kept us at ease because we could see the progress and ensure we were getting what we expected through the journey.
Their feedback loop kept us at ease because we could see the progress and ensure we were getting what we expected through the journey.
Pranay Ganesh
Co-founder & CEO, WholeMark
As a Founder and Brand owner, it is critical to work with right design partners and for me it’s so relieving to work with Frozen Iris as they take care of market research and we get final design with little or no corrections and it’s always a pleasure to see our new product with amazing package design.
Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.
Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.
Deepa Muthukumarasamy
Founder & CEO, Some More Foods
Working with Frozen Iris has been a great experience so far. Frozen Iris really got into the design process, with their thorough understanding of design, research on market, competition, user empathy, behaviour, choice of colours and style etc. By virtue of it we stand out as not only as a website but also have 5x our traffic from 5,000/day to 25,000/day and have grown our search metrics to SEO metrics like session time, improved bounce rate and conversion.
Even after a few months of deploying, Harish and team continue to help us, review us and continue to contribute to the growth of our website.
Even after a few months of deploying, Harish and team continue to help us, review us and continue to contribute to the growth of our website.
Madhusudan Anand
Co-Founder & CTO, Ambee
As we started on the INAI project, I was a little apprehensive at the beginning as the timeline was short and this is the first time we were working with Frozen Iris. As it turned out, those apprehensions were misplaced and the end product was fantastic. It is not just about the end result, but also about how we got there. The process was systematic starting with a deep understanding of our motivations and ambitions with the center.
As is the case in any creative venture, we iterated lot more than we planned and the team was very patient and accommodative right through the whole journey.
As is the case in any creative venture, we iterated lot more than we planned and the team was very patient and accommodative right through the whole journey.
Konala S Varma
CEO, inai
"Product UX is about crafting seamless, intuitive, and impactful experiences that connect users to the heart of a product. It’s not just about usability—it’s about aligning design with strategy to create solutions that inspire, engage, and drive results, making every interaction meaningful and memorable for businesses and their users."
Preksha Dugar
Associate, Digital Design, Become®
Learn More About Preksha Dugar
Insights from the Market
How to Increase Brand Awareness and Stand Out in the Market
Building brand awareness means making sure people not only recognize your brand but also understand what it stands for and feel confident choosing it. By sharing your story, staying visible online, engaging with audiences, and delivering great experiences, you slowly shape how people see your brand. Strong brand awareness is the foundation of long-term growth and loyal customer relationships.
Why Rebranding Is Necessary for Modern Business Success
Rebranding is often the turning point that helps a struggling or stagnant business regain relevance, clarity, and emotional connection with its audience. As markets evolve, many businesses find that their current identity no longer represents who they are or where they are headed. A strategic rebrand can refresh perceptions, repair weak brand images, strengthen trust, and position a business for long-term growth.
Brand Guidelines - How to Keep Your Brand Clear, Strong, and Professional
Brand guidelines are a structured set of standards that define how a brand is presented across all platforms and communications. They establish clear rules for the use of key brand elements such as the logo, color palette, typography, imagery, tone of voice, and graphic style. These guidelines ensure consistency, protect brand integrity, and help create a unified identity that audiences can easily recognize and trust.
The Role of AI in Modern Brand Activation
AI is changing how brands connect with people. It helps brands understand their audiences better, create more relevant experiences, and respond in real time. By personalizing interactions and improving decision making, AI makes brand activation more engaging and effective while still supporting human creativity and connection.
Let’s Build Your Tomorrow.
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