Crafting Intuitive Experiences That Drive Results.

In a world where first impressions count, your product’s experience can be your greatest differentiator. We design seamless, user-centric solutions that inspire trust, engagement, and loyalty.

The Business of Experience: Turning Interactions Into Impact.

User experience is no longer optional—it’s the currency of connection in today’s digital-first world. Enterprises and public companies are under increasing pressure to deliver products that are not only functional but memorable. The right UX drives higher user retention, simplifies complex workflows, and turns interactions into lasting impressions.
Challenges It Solves
  • Poor user retention due to suboptimal product design.
  • Lack of usability testing leading to unaddressed friction points.
  • Products that fail to resonate with diverse user demographics.

Value Creation
  • Increased engagement and loyalty with user-first designs.
  • Streamlined workflows for greater efficiency and effectiveness.
  • Enhanced brand value through seamless, delightful experiences.

Services That Amplify Your Positioning

User Experience Research

Gathering insights into user behaviors, needs, and motivations through qualitative and quantitative methods to inform design decisions.

Information Architecture (IA)

Structuring content and functionalities logically to ensure intuitive navigation and seamless user interactions.

User Journey Mapping

Visualizing every step of the user's interaction with your product to identify pain points and opportunities for optimization.

Usability Testing

Running real-world scenarios to refine designs, ensuring they meet user expectations and deliver frictionless experiences.

Interactive Prototype

Building functional prototypes that allow stakeholders and users to experience designs before full-scale development.

Accessibility Audits

Ensuring designs meet global accessibility standards, delivering inclusive, user-friendly experiences for all audiences.

Cross-Platform Adaptation

Designing experiences that transition smoothly across devices, from mobile to desktop to emerging technologies.

UX & CRO Audit

Conducting in-depth evaluations of existing digital products to identify areas for improvement in usability performance.

Product Roadmap & Strategy

Developing actionable strategies that align product goals with user needs, prioritizing impactful design decisions.

UX Writing

Crafting concise and impactful copy that enhances navigation, fosters engagement, and simplifies complex user interactions.

High-Conversion Website Design

Designing websites optimized for user engagement and business goals, driving conversions with strategic layouts and compelling calls-to-action.

Corporate Websites

Building scalable, professional-grade websites that communicate enterprise value and foster stakeholder trust.

Motion and Interaction Design

Enhancing user engagement with animations and micro-interactions that guide and delight users throughout their journey.

Interactive Installations

Creating immersive digital touchpoints for physical and virtual environments, leaving a lasting impact on users.

Internal & Employee Platforms

Designing platforms tailored to improve productivity, streamline workflows, and enhance employee experiences.

Web & Mobile Apps

Crafting user-friendly, high-performing apps with intuitive navigation and responsive design for diverse audiences.

eCommerce Website & Platforms

Developing robust eCommerce platforms optimized for seamless shopping experiences, easy checkouts, and scalable growth.

Cross-Industry Expertise

We’ve partnered with ambitious brands across industries to create lasting impact.
Artificial Intelligence
Positioning AI brands to unlock trust, drive adoption, and lead in a rapidly evolving landscape.
HealthTech
Building trust and engagement through patient-centric branding and seamless product experiences.
Consumer Goods
Crafting authentic, value-driven brands that connect with today’s conscious consumers.
Education
Designing impactful brands and products that foster innovation and inspire learners.

Impact Stories

View Case Study
MentorCloud’s Transformation: Brand Strategy, Identity & Website Redesign
View Case Study
Tradition -> Trend: Innovative Packaging for SomeMore Foods' Healthy Indulgence
View Case Study
Category creation to enable employees to stay, lead & grow in the Organization.
View Case Study
Positioning India’s first applied A.I. research centre that democratizes & humanises AI.
View Case Study
Improving UX of a game-changing file format that makesmotion graphics — the easiest.
View Case Study
Redesigning India’s mission to indigenous defence procurement.
India’s Best Graphic Design Studio 2024
India’s Best Design Project Studio 2022
India’s Best Graphic Design Studio 2022
India’s Best Design Studio 2021
India’s Best Design Project Studio 2021
“On completion of the project, it was an extremely good experience. It was very enlightening to go through and understand the process. And we appreciated the persistence and flexibility to keep going through a large number of iterations on the naming without a drop in quality. Attention to detail Flexibility & persistence Quality of the delivery are the top 3 benefits of working with Become™. We would definitely recommend Become as our branding lead itself was impressed with the quality of work and collateral”

Rajeev Rajasekharan

Senior Manager, CX, ADAS, Intel India
The First Principles thought process was ingrained into every team-member and it showed in the work. They always came with a clear agenda and delivered on them. Entrepreneurs like us, take super-quick decisions to change things based on feedback from users/clients to beat the competition at early stages, and the sheer flexibility with which the team handled our requirements is what we liked the most.

Their feedback loop kept us at ease because we could see the progress and ensure we were getting what we expected through the journey.

Pranay Ganesh

Co-founder & CEO, WholeMark
As a Founder and Brand owner, it is critical to work with right design partners and for me it’s so relieving to work with Frozen Iris as they take care of market research and we get final design with little or no corrections and it’s always a pleasure to see our new product with amazing package design.

Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.

Deepa Muthukumarasamy

Founder & CEO, Some More Foods
Working with Frozen Iris has been a great experience so far. Frozen Iris really got into the design process, with their thorough understanding of design, research on market, competition, user empathy, behaviour, choice of colours and style etc. By virtue of it we stand out as not only as a website but also have 5x our traffic from 5,000/day to 25,000/day and have grown our search metrics to SEO metrics like session time, improved bounce rate and conversion.

Even after a few months of deploying, Harish and team continue to help us, review us and continue to contribute to the growth of our website.

Madhusudan Anand

Co-Founder & CTO, Ambee
As we started on the INAI project, I was a little apprehensive at the beginning as the timeline was short and this is the first time we were working with Frozen Iris. As it turned out, those apprehensions were misplaced and the end product was fantastic. It is not just about the end result, but also about how we got there. The process was systematic starting with a deep understanding of our motivations and ambitions with the center.

As is the case in any creative venture, we iterated lot more than we planned and the team was very patient and accommodative right through the whole journey.

Konala S Varma

CEO, inai

"Product UX is about crafting seamless, intuitive, and impactful experiences that connect users to the heart of a product. It’s not just about usability—it’s about aligning design with strategy to create solutions that inspire, engage, and drive results, making every interaction meaningful and memorable for businesses and their users."

Preksha Dugar
Associate, Digital Design, Become®
Learn More About Preksha Dugar

Insights from the Market

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Your brand deserves a great website, your users, more so.

Let’s Build Your Tomorrow.

Talk to Us About Your Brand’s Needs.