Ambitions. Turned Leadership.

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A brand refresh for a space to nurture ideas & skills through mentorship

Some More

A brand refresh for a space to nurture ideas & skills through mentorship

Some More

A brand refresh for a space to nurture ideas & skills through mentorship

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A Cover Design for a book for immigrants to gain more creative freedom in the United States

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Designing an Interactive and Informative Diwali Greeting for SPI Edge

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Branding a program that cultivates the habit of forward thinking

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A premier summit to leverage AI for population scale challenges

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Visualising a study through brand-driven editorial design and data-based storytelling

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Editorial Design strategy for an annual report publication on AI front

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A Human Centric Design (HCD) approach to Ambulance Branding

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A website revamp to facilitate unlearning the invisible

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A ‘fun’ctional approach to designing a snack package

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Insights from the Market

How to write a positioning statement (and why most companies never quite finish one)

The problem is, most people don't stay for three rounds. And even the ones who do have lost something valuable in the process. The person standing there might know a logistics company looking for exactly this.

How long does branding take? (And how much does it cost?)

A naming project is not the same as a positioning engagement. A positioning engagement is not the same as a full brand identity build. A brand identity build is not the same as a complete brand strategy that includes activation.

When should you rebrand? (The question most businesses answer too quickly)

They were an HVAC company based in Delhi. Strong technical team, good client relationships, solid reputation in their niche.

Why naming is the most strategic decision most founders treat as creative

A founder shortlists eight options on a spreadsheet. Three of them sound good. Two of those are available as .com domains.