The problem is, most people don't stay for three rounds. And even the ones who do have lost something valuable in the process. The person standing there might know a logistics company looking for exactly this.

A naming project is not the same as a positioning engagement. A positioning engagement is not the same as a full brand identity build. A brand identity build is not the same as a complete brand strategy that includes activation.

They were an HVAC company based in Delhi. Strong technical team, good client relationships, solid reputation in their niche.

A founder shortlists eight options on a spreadsheet. Three of them sound good. Two of those are available as .com domains.